Owning a dog is a big responsibility: you have to play with, feed, and, of course, walk your furry companion. On average, pet owners should take their dogs on three to four 15-minute walks each day; pet owners should walk large or particularly energetic breeds more often.
Unfortunately, not everyone has the time to take their dogs on multiple walks a day. Many business-mind individuals don’t see this problem; instead, they see it as an opportunity to start their own dog-walking businesses.
Starting a dog-walking business can be quite lucrative, especially if you can gather a large number of clients right off the bat!
Not to mention, you can start a dog-walking business on a shoe-string budget. This is because you don’t need to rent out office space and or invest in any expensive equipment (aside from a smartphone, if you don’t already have one).
However, spreading the word about your dog-walking business can be tricky — this is particularly true if you don’t have any start-up or small business marketing skills.
If you’d like some pointers on how you can expand your dog-walking clientele, feel free to continue reading.
Post Flyers in Popular Dog-Walking Areas
Have you ever heard the saying, “location, location, location”? Although it may sound somewhat vague, the adage implies that the location of a business or advertisement is crucial to its success.
If you want to drum up some local clientele, you should start your advertising endeavors by posting flyers in popular dog-walking areas. Some examples of these areas include dog parks, walking trails, and pet stores. Doing this will help with your initial brand recognition and make it easier for your niche market to find your advertisements.
While you’re making your flyers, don’t forget to add the following information:
- Business name
- Your name
- Contact information
- Website and social media information
Bonus tip: It would be best if you didn’t add your hourly rates to the flyer. Doing this gives the local competition the ability to undercut your pricing.
Invest in Promotional Clothing
If you want to improve your working relationship with customers and advertise your business at the same time, then you should order some custom t shirts from Prints Canada!
You can give your promotional clothing to your customers as thank you gifts. Chances are, your customers will appreciate the gesture. This will improve the chances of you getting their business again in the future.
Additionally, when the customer wears your promotional shirt, they essentially become a “human billboard” for your company. This can help spread the word about your dog-walking business.
Before ordering your silk screen printed shirts, you’ll need to decide how many garments you should order. To be safe, you should order no less than 100 garments.
Doing this will give you more than enough stock to share and sell! Not to mention, you won’t have to spend additional time reordering your custom screen printed garments.
Don’t go “barking” up the wrong tree — you can spread the word about your dog-walking business quickly and professionally by using the tips mentioned above!
Insurance is readily available that is structured to provide coverage for pet sitters and dog walkers. This will definitely protect you and yours from potential legal action if a dog causes damage while under your care.
As you walk , think of growing the business the business with its auxiliaries, vis a vis , pet sitting, obedience training, or pooper scooper services.